The idea behind this is a cookbook app, to help give the consumer healthy meat free ideas for dinner. A good starter app for people new to vegetarianism or just someone who likes to cook! Illustrated vegetables will be the homepage, you see whats in your cupboard or fridge, and select that ingredient, then a few recipes that include that vegetable would come up, as displayed above.
Phones are the now. Everyone has a phone. Placing my cookbook into this context essentially means a greater market. The app would simply promote the benefits of a vegetarian lifestyle, with added illustrations and new recipes constantly being updated so that it doesn't get boring.
Reaching a wider audience is the most important aspect of this, which is why its vital to keep up with the advancing social media aspect.
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